Marketplace AM for May 25, 2007
Posted In: Entertainment, Science
Lucas Films couldn't help but notice that people are creating all sorts of unauthorized Star Wars mash-ups on YouTube. So they're releasing hundreds of video clips on their own site, hoping to draw all those eyes over to their advertisers. Jeremy Hobson reports.
Companies that make, um, intimacy products are getting creative about how they market them to women, whose attitudes about sex are more open than ever. And courting the ladies is really paying off, Stacey Vanek-Smith reports.