Marketplace AM for June 29, 2007
The iPhone goes on sale in the U.S. today, and Apple is looking to sell millions more in Europe. The fight is on to be the sole service provider. Times of London correspondent Elizabeth Judge is following the fray.
Whichever company wins the intense battle in Europe to be the iPhone's cellular provider may have to bleed red ink. Europeans could balk at the $600 price unless it's subsidized by the provider. Stephen Beard explains.