Marketplace AM for December 2, 2004
It's been a big week for cereal. First Kellogg CEO Carlos Gutierrez was tapped to be U.S. Commerce Secretary. And now, Frosted Flakes, Fruit Loops, and yes, even Bran Buds have their own sit-down restaurant. But will people really leave home for a bowl of cornflakes? From WHYY in Philadelphia, Aries Keck reports.
There seems to be some conflicting signs about retail sales this holiday season. Personal finance expert Chris Farrell helps us sort it out.
As the college bowl season approaches, sports business consultant David Carter talks about why the BCS is such a failure and whether a playoff system will ever be implemented in college football.