Marketplace AM for August 5, 2005

Episode Description 

Reluctant leisure time

Kristine Enea's co-author of a book on the subject of time off. She says many companies are encouraging workers to go away for a while. So why do Americans give up a fourth of our vacation time each year?

Job files: lifeguard

Most people relax when they're poolside. Except for the one with the whistle.

Marketing to boomers

In TV, advertisers covet the 18 to 49-year old demographic. But by the end of next year's TV season, more than half the nation's baby boomers will be over 50. Ashley Milne-Tyte reports on whether marketers plan to follow them over the hill.

Action movies go bust

Lisa Napoli talks to Variety's Michael Speier about this summer's blockbusters.