Marketplace AM for August 30, 2004

Episode Description 

The college market

College campuses are abuzz with students moving into their dorms. The students are also a prime purchasing group. Host Tess Vigeland talks with David Morrison, author of the book "Marketing to the Campus Crowd"...

The cost of convening

The Republican National Convention kicks off in New York City today. Security aside, the cost for four days of speeches, meetings and parties will top $60 million. Marketplace's Amy Scott tells us who's picking up the tab.