Marketplace AM for August 30, 2004

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The college market

College campuses are abuzz with students moving into their dorms. The students are also a prime purchasing group. Host Tess Vigeland talks with David Morrison, author of the book "Marketing to the Campus Crowd"...
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The cost of convening

The Republican National Convention kicks off in New York City today. Security aside, the cost for four days of speeches, meetings and parties will top $60 million. Marketplace's Amy Scott tells us who's picking up the tab.

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