Features by Sally Herships
Posted In: Hurricane Sandy, marketing
Companies walk a fine line between compassion and commercialism when it comes to disasters.
Posted In: weather, storm
Ahead of Hurricane Sandy's landfall on the East Coast Sunday, New York residents and businesses made preparations, stocked up on supplies, and stopped to grab a pint along the way.
Posted In: hurricane, Hurricane Sandy, natural disasters
Utilities spent billions a year ago repairing lines and equipment damaged by storms Irene and Alfred -- and were roundly criticizing for leaving many people without power for days. They're intent on being prepared for Sandy.
Posted In: debate, memes, Internet
It took just a few minutes for social media pages built around Mitt Romney's debate comment about having "binders full of women" to materialize. But how do you monetize a meme?
Posted In: holiday shopping, Best Buy, JC Penney
Brick and mortar retailers like Best Buy, Target, and JC Penney, have an idea to compete with online rivals like Amazon. They are going to match their prices during the holiday shopping season.
Posted In: wendy's, fast food, marketing, logo
The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.
Posted In: Walmart, strike
Walmart workers protest against unfair labor practices as a small number of store workers walk off the job, a first for the retailer.
Posted In: testing, New York, Education
New York is revising the gifted and talented student test that pre-schoolers take. The new standardized test means sleepless nights for parents -- and a new demand for test prep.
Posted In: Earnings
Third-quarter earnings season begins this week, with some analysts predicting the first decline in S&P 500 profits since 2009.
Posted In: grocery store, food desert
For the past 30 years Thompson shopped at her local grocery, a Keyfood that sat just a couple of blocks away. It was an easy walk -- but in June the Keyfood closed.