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Features by Sally Herships

The tricky balance of marketing to the affluent

Spending is different for the wealthy, and that means getting them to spend is, too.
Posted In: the wealthy, advertising, luxury
Chuck Collins

Morning person, or night owl? It matters

Ethical thinking declines when employees work against their natural sleep schedule.
Posted In: sleep, night shift, productivity
Twitter ad school

Twitter offers free classes for would-be advertisers

We explain how the program called #flightschool will work and what you can learn.
Posted In: Twitter, advertisements, advertising
Miley Cyrus

What happens when Miley Cyrus blesses your cause

My Friend's Place raised a lot of money in one day, but experts say "don't get used to it."
Posted In: homeless, mtv, Miley Cyrus, nonprofits

How the sharing industry gets insurance

Getting insurance coverage can be a challenge for sharing companies.
Posted In: sharing economy, Small Business
Family Dollar

Could $1 store + $1 store = monopoly?

Family Dollar rejects Dollar General's offer to buy, citing fears of antitrust complications.
Posted In: dollar store, Mergers and Acquisitions, antitrust
Superbowl

The NFL wants artists to pay to perform at the Super Bowl

The question now: Is it worth it for the artists - or the NFL?
Posted In: Super Bowl, football, musician, Katy Perry
Clippers

A big day for the Clippers and the NBA

The $2 billion deal benefits most everyone involved. #Win.
Posted In: Clippers, NBA
Bryan Valentini

When does a start-up stop being a start-up?

Is it measurable by time, employees, or the number of beanbag chairs?
Posted In: start-ups, entrepreneurs, coworking
Wal-Mart market

Why won't small firms work with Wal-Mart?

Some small firms find their deals with Wal-Mart more valuable than their worth.
Posted In: Wal-Mart, business, Small Business

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