Features By Sally Herships
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8
An emotional attachment... to a brand.
United and Continental are merging their fleets to form the world's biggest airline. The new planes will keep United's name, but use Continental's logo. Some United loyalists are mad about the logo change. But why would consumers become so attached to a brand?
7
The market is bleeding, so I'm selling!
Why do some investors choose to ignore the personal finance information that says not to sell when stock market prices are low? Sally Herships investigates the psychology behind the low seller.
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