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Features by Jo Easton

The Greenwash Brigade wraps: What's changed in three years?

Almost three years ago, Marketplace launched the Greenwash Brigade to explore the evolving green marketplace through the commentary of experts in...
Posted In: certifications, greenwash, marketing

Looking back: Were the 2010 Olympics green, green-washed, or green-wished?

The 2010 Vancouver winter Olympics were to have been the greenest in history and there's no shortage of hits when you search for "Green Olympics...
Posted In: Olympics, Sports

Wrapping up 2009 in greenwash

It's been a little while since the Greenwash Brigade has piped up, but never fear, dear readers -- we're not going anywhere. Throughout the week,...

A Wordle for your thoughts?

Hi everyone -- I'm Jo, and I hide behind the scenes most of the time here. I've been thinking about the topics we cover on the Greenwash Brigade,...
Posted In: Topics

Start 2009 with Heidi's consumer resources list

Heidi's consumer product posts have always generated discussion among Greenwash Brigade readers. Start 2009 with a list of Heidi's favorite...
Posted In: consumer resources

2008's greenwashes of the year

The Greenwash Brigade brings you our favorite greenwashes of 2008. Some good, some bad, some just plain funny -- and in no particular order. (V...
Posted In: 2008, apple, Big Three, bottled water, BP, clean coal, DNC, RNC, Shell

How bad is greenwash? Well, it depends.

Siegelbaum: The debate between Joel Makower of GreenBiz.com and Jeffrey Hollender of Seventh Generation on the magnitude of greenwashing has been...
Posted In: Greenbiz, Hollender, Makower, Seventh Generation

Seventh Generation's greenwashing trifecta

The Greenwash Brigade responds to Jeffrey Hollender's interview with Marketplace's Sarah Gardner. Check back with the blog throughout the day as...
Posted In: BP, GE, Green standards, Seventh Generation, Toyota
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