J.J. Yore oversees the business and editorial operations of Marketplace. In that role, he is responsible for Marketplace’s growth and for setting broad editorial direction for its content on air and online. Before becoming general manager in June 2011, J.J. led the Marketplace editorial team for 14 years as executive producer. He was part of the creative team that invented Marketplace in 1988, and has been a primary catalyst for its growth from a single half-hour show with a staff of five to a portfolio of programs with an editorial staff of 60, and a business support staff of more than a dozen. The Marketplace portfolio includes the Marketplace Morning Report, a weekday hourly news service; the daily half-hour Marketplace afternoon drive-time program; Marketplace Money, a weekend personal finance show; Marketplace Tech Report, a four-minute daily technology report, and Marketplace’s website, podcasts, and other digital content. The portfolio is based in Los Angeles, with staff or bureaus in New York; Washington; London; Shanghai; Portland, Ore.; Baltimore, Md.; and Philadelphia, Pa. One of Yore's talents is his ability to create new editorial ventures and renovate old ones. In addition to being one of the creators of Marketplace, Yore evolved the Morning Report from a single five-minute daily broadcast to a morning drive-time news service updated seven times a day, re-invented the weekly personal finance program now known as Marketplace Money; and was creator of The Savvy Traveler, a weekly travel show that aired on public radio for seven years. Prior to joining Marketplace, Yore was editor and associate publisher of Current, the newspaper for the public broadcasting industry. At Current, Yore initiated an editorial and financial restructuring, converting a failing publication into the industry's premier news outlet. Yore was selected by the Japan Society for its prestigious Leadership Fellowship program and spent three months in Tokyo and other major Japanese cities. He also has participated in programs at the Salzburg Seminar and the Aspen Institute. He is a graduate of Columbia University's Graduate School of Journalism.

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