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Features by Jim Nicolow

Happy Earth Day

No greenwash posts today. While it's easy to be cynical about the slow pace of environmental progress and the prevalence of greenwash, an article...
Posted In: Earth Day

The bold look of Kohler's double-speak

Now here's a double-speak that made me do a double-take: Apparently, depending on which magazine you're reading, Kohler plumbing fixture ads have...
Posted In: Kohler, water efficiency

I am the Lorax and I speak for the...coal?

Unbelievable. Dr. Seuss must be rolling in his grave. Three businessmen have hijacked the name of the Dr. Seuss environmentalist classic, "The...
Posted In: clean coal, coal gassification, greenwash, Lorax, LoraxAg

Bah Humbug to green(washed) Christmas gifts

As we take stock of the state of greenwash this holiday season, I thought it would be interesting to look at gift giving. We're bombarded daily...
Posted In: green gifts

Can you tell the difference between sustainable lumber and clear cut lumber?

(numstead, via Flickr) I didn't think so. A coalition of international environmental groups established the "Forest Stewardship Council" (FSC) ...
Posted In: sustainable forestry initiative

A business guide to preventing greenwash

"Understanding and Preventing Greenwash: A Business Guide (opens PDF)" was just published by BSR and Futerra Sustainability Communications. The...
Posted In: environmental marketing claims, FTC, greenwash, greenwashing index, Kmart

Talk about strange bedfellows: Dow Chemical & Greenpeace on cap and trade

We've had Dow Chemical in the Greenwash Brigade's crosshairs in the past, so climate change skeptics chew on this: Greenpeace AND Dow Chemical are...
Posted In: cap and trade, carbon emissions, climate change, Dow, flat earth society, global warming, greenpeace

The "G" in GM is for green?

The AP reports that General Motors has emerged from bankrupcy ready to "go green."...
Posted In: auto market, General Motors, GM, greenwash

What does climate change denial look like? A pig in a tux.

Though their mission ironically embraces "sustainable development," the Commercial Real Estate Development Association (NAIOP) is trying to...
Posted In: 2030 Challenge, Architecture 2030, climate change, disinformation, Ed Mazria, green jobs, NAIOP

Making green sexy?

Here at the Greenwash Brigade, we recently received a press release titled "Making Green Sexy," about a LEED certified mega mansion in Florida...
Posted In: Acqua Liana, Frank McKinney, green building, LEED, megamansion, reclaimed wood

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