Features By Jim Nicolow
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Happy Earth Day
No greenwash posts today. While it's easy to be cynical about the slow pace of environmental progress and the prevalence of greenwash, an article...
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The bold look of Kohler's double-speak
Now here's a double-speak that made me do a double-take: Apparently, depending on which magazine you're reading, Kohler plumbing fixture ads have...
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I am the Lorax and I speak for the...coal?
Unbelievable. Dr. Seuss must be rolling in his grave. Three businessmen have hijacked the name of the Dr. Seuss environmentalist classic, "The...
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Bah Humbug to green(washed) Christmas gifts
As we take stock of the state of greenwash this holiday season, I thought it would be interesting to look at gift giving. We're bombarded daily...
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Can you tell the difference between sustainable lumber and clear cut lumber?
(numstead, via Flickr)
I didn't think so.
A coalition of international environmental groups established the "Forest Stewardship Council" (FSC) ...
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A business guide to preventing greenwash
"Understanding and Preventing Greenwash: A Business Guide (opens PDF)" was just published by BSR and Futerra Sustainability Communications. The...
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Talk about strange bedfellows: Dow Chemical & Greenpeace on cap and trade
We've had Dow Chemical in the Greenwash Brigade's crosshairs in the past, so climate change skeptics chew on this: Greenpeace AND Dow Chemical are...
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The "G" in GM is for green?
The AP reports that General Motors has emerged from bankrupcy ready to "go green."...
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What does climate change denial look like? A pig in a tux.
Though their mission ironically embraces "sustainable development," the Commercial Real Estate Development Association (NAIOP) is trying to...
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Making green sexy?
Here at the Greenwash Brigade, we recently received a press release titled "Making Green Sexy," about a LEED certified mega mansion in Florida...








