Features By Jim Nicolow

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Happy Earth Day

No greenwash posts today. While it's easy to be cynical about the slow pace of environmental progress and the prevalence of greenwash, an article...
Posted In: Earth Day
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The bold look of Kohler's double-speak

Now here's a double-speak that made me do a double-take: Apparently, depending on which magazine you're reading, Kohler plumbing fixture ads have...
Posted In: Kohler, water efficiency
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I am the Lorax and I speak for the...coal?

Unbelievable. Dr. Seuss must be rolling in his grave. Three businessmen have hijacked the name of the Dr. Seuss environmentalist classic, "The...
Posted In: clean coal, coal gassification, greenwash, Lorax, LoraxAg
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Bah Humbug to green(washed) Christmas gifts

As we take stock of the state of greenwash this holiday season, I thought it would be interesting to look at gift giving. We're bombarded daily...
Posted In: green gifts
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Can you tell the difference between sustainable lumber and clear cut lumber?

(numstead, via Flickr) I didn't think so. A coalition of international environmental groups established the "Forest Stewardship Council" (FSC) ...
Posted In: sustainable forestry initiative
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A business guide to preventing greenwash

"Understanding and Preventing Greenwash: A Business Guide (opens PDF)" was just published by BSR and Futerra Sustainability Communications. The...
Posted In: environmental marketing claims, FTC, greenwash, greenwashing index, Kmart
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Talk about strange bedfellows: Dow Chemical & Greenpeace on cap and trade

We've had Dow Chemical in the Greenwash Brigade's crosshairs in the past, so climate change skeptics chew on this: Greenpeace AND Dow Chemical are...
Posted In: cap and trade, carbon emissions, climate change, Dow, flat earth society, global warming, greenpeace
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The "G" in GM is for green?

The AP reports that General Motors has emerged from bankrupcy ready to "go green."...
Posted In: auto market, General Motors, GM, greenwash
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What does climate change denial look like? A pig in a tux.

Though their mission ironically embraces "sustainable development," the Commercial Real Estate Development Association (NAIOP) is trying to...
Posted In: 2030 Challenge, Architecture 2030, climate change, disinformation, Ed Mazria, green jobs, NAIOP
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Making green sexy?

Here at the Greenwash Brigade, we recently received a press release titled "Making Green Sexy," about a LEED certified mega mansion in Florida...
Posted In: Acqua Liana, Frank McKinney, green building, LEED, megamansion, reclaimed wood

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