Posted In: Sports, baseball, New York, Yankees
The Yankees’ relief pitcher will finally hang up his cleats after this season. Rivera changed the way baseball owners look at the value of a great closer.
Posted In: advertising, generation x, Honda
Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?