Features By Eric Molinsky
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How much is a save worth? Mariano Rivera to retire
The Yankees’ relief pitcher will finally hang up his cleats after this season. Rivera changed the way baseball owners look at the value of a great closer.
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Augmented reality is... virtually here
Google’s computer eyeglasses are just one device in a fast-growing field called augmented reality. This kind of technology has been around for a while, but it hasn’t really caught on. Until now.
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Brands amp up their Generation X appeal
Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
