Posted In: sneakers, shoes, Nike, Converse
Sales of basketball shoes hit $3.7 billion dollars last year. A look back at two athletes' endorsement deals that changed the industry.
Posted In: social media, New England Patriots
When an athlete’s profile rises, so does the potential for social media miscues.
Posted In: marketing, advertising, brands
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
Posted In: football, labor, referees, Sports
The NFL season kicks off when the New York Giants host the Dallas Cowboys, but regular referees won't be there because of a contract dispute. We check out the financial lives of the men who wear black and white to make some green.