Features By Dan Gorenstein
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Obama's campaign booklet as marketing strategy
How effective is Obama's 22-page booklet as a marketing tool?
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Hospitals cash in on patient satisfaction
Under the new healthcare law, hospitals can be rewarded for improving patient care.
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Amazon pushes Kindles in classrooms
Getting the Kindle into the hands of students offers Amazon a golden opportunity to bite into Apple's iPad market.
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Macy's opens its doors to Toys R Us
The toy retailers will set up shop in two dozen stores for the holiday season.
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Weighing the true cost of childcare
With childcare costs on the rise, it may be more affordable for some parents to stay home with the kids. But there are hidden costs.
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Insurance exchanges get the PR treatment
The federal government has signed on with an ad agency for a $3 million campaign to promote insurance exchanges.
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Jobs numbers in the spotlight
When it comes to all of the different indicators used to measure the country’s economic health, especially during the election year, the unemployment rate is the Big Man on Campus.
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Small businesses vie for campaign customers
Presidential debates are designed to help voters decide who to support, but if you run a small business that does political work, more often than not, you’ve got to pick sides too.
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Massachusetts and the high price of health care
Six years after sweeping health care reform, Massachusetts is still struggling to lower the cost of care.
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Walmart arms itself with vaccines
The giant discounter will soon begin offering a slew of shots aimed at boosting its health care business.
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