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Bob Moon is Marketplace’s senior business correspondent and occasional fill-in host for Marketplace, Marketplace Morning Report and Marketplace Money. He previously served for five years as New York bureau chief.

Moon has reported from all 50 states and far-reaching international datelines. His career spans nearly four decades. Looking back, he has compared his broad experiences to movie character Forrest Gump’s uncanny knack of popping up at major historical events.

Before joining Marketplace in 2000, Moon spent two decades at The Associated Press, covering stories ranging from failed nuclear arms negotiations between Ronald Reagan and Mikhail Gorbachev in Iceland, to global economic summits in Rome, Venice and Tokyo. As White House correspondent for The AP’s broadcast division, Moon witnessed Reagan’s famous “Tear down this wall!” speech. He covered national political campaigns over several decades, including George H. W. Bush’s “Read my lips, no new taxes!” convention speech in 1988, and Bill Clinton’s race to the White House in 1992.

Moon tracked the U.S. space program for over ten years, describing firsthand more than 50 shuttle launches and landings. His assignments have often taken him to the scenes of tragic events, including the Challenger explosion (he described the disastrous launch live and anchored six straight hours of special coverage); several weeks on the Texas prairie covering the FBI’s standoff with the armed Branch Davidian cult; the Columbine High School shooting rampage; the September 11th attack on the World Trade Center; and the mass evacuation of New Orleans residents to Houston after Hurricane Katrina (his  exclusive reporting of a remark by Barbara Bush, who suggested the evacuees were “better off,” sparked a widespread backlash).

Moon grew up in Southern California. He began his career at age 18 as a country music DJ in Cedar City, Utah, where the station owner asked him to cover local news as part of his duties. He went on to head radio news departments in Salt Lake City, and was lead evening anchor at WLEX-TV, the NBC affiliate in Lexington, Ky.

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Features by Bob Moon

Verizon Wireless pricing bound to change online habits

Verizon Wireless announced it's scrapping unlimited data plans. The new pricing could force a change in our web surfing.
Posted In: Verizon, data plans

Verizon Wireless shifts focus to customer data usage

Verizon Wireless plans to scrap most of its phone plans. Instead, customers will pay for their monthly data usage by the "bucket."
Posted In: Verizon, data plans

GM shareholders meeting could focus on sagging stock

When the government divests more than 500 million shares of General Motors, stock acquired in the bailout deal could affect the price.
Posted In: Auto, General Motors, GM

Investors beware: IPOs are a big boy's game

In the wake of Facebook's IPO, senior business correspondent Bob Moon explains why individual investors are at a sharp disadvantage.
Posted In: Facebook, IPO, stock, Investing, bob moon

Banks warm to short sales for strapped homeowners

Pre-foreclosure sales are offering more relief in the tough housing market.
Posted In: Housing, foreclosures, banking

Ford finds a market beyond cars

Ford's blue oval logo and pick-up truck slogan fuels sales of licensed products from Hot Wheels toys to girls’ T-shirts.
Posted In: Ford, marketing, logo, toys

PC sales no longer a reliable indicator of business growth

The latest numbers on sales of durable goods come out today. Analysts used to watch computer sales for what they might tell us about business growth, but those numbers alone aren't a good enough indicator anymore.
Posted In: PCs

Hewlett-Packard expected to unveil layoffs

Hewlett Packard is expected to announce thousands of layoffs today. But highly skilled tech workers may not be out of work for long.
Posted In: Hewlett-Packard, Hp

How Facebook's IPO compares to Google's

Facebook leaves investors wondering about its true worth, but it's still leaving Google in the IPO dust.
Posted In: Facebook, Google, IPO

Walmart expands its bribery investigation

Walmart said it is looking beyond Mexico for possible bribery in its foreign operations. Will the widening probe affect Walmart’s business?
Posted In: Walmart

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