Bob Moon is Marketplace’s senior business correspondent and occasional fill-in host for Marketplace, Marketplace Morning Report and Marketplace Money. He previously served for five years as New York bureau chief.

Moon has reported from all 50 states and far-reaching international datelines. His career spans nearly four decades. Looking back, he has compared his broad experiences to movie character Forrest Gump’s uncanny knack of popping up at major historical events.

Before joining Marketplace in 2000, Moon spent two decades at The Associated Press, covering stories ranging from failed nuclear arms negotiations between Ronald Reagan and Mikhail Gorbachev in Iceland, to global economic summits in Rome, Venice and Tokyo. As White House correspondent for The AP’s broadcast division, Moon witnessed Reagan’s famous “Tear down this wall!” speech. He covered national political campaigns over several decades, including George H. W. Bush’s “Read my lips, no new taxes!” convention speech in 1988, and Bill Clinton’s race to the White House in 1992.

Moon tracked the U.S. space program for over ten years, describing firsthand more than 50 shuttle launches and landings. His assignments have often taken him to the scenes of tragic events, including the Challenger explosion (he described the disastrous launch live and anchored six straight hours of special coverage); several weeks on the Texas prairie covering the FBI’s standoff with the armed Branch Davidian cult; the Columbine High School shooting rampage; the September 11th attack on the World Trade Center; and the mass evacuation of New Orleans residents to Houston after Hurricane Katrina (his  exclusive reporting of a remark by Barbara Bush, who suggested the evacuees were “better off,” sparked a widespread backlash).

Moon grew up in Southern California. He began his career at age 18 as a country music DJ in Cedar City, Utah, where the station owner asked him to cover local news as part of his duties. He went on to head radio news departments in Salt Lake City, and was lead evening anchor at WLEX-TV, the NBC affiliate in Lexington, Ky.


Features by Bob Moon

Best Buy's founder wants to return as savior

After resigning as chairman, Best Buy founder Richard Schulze wants to buy the retailer for $8 billion. What will it take to save Best Buy?
Posted In: Best Buy, Richard Schulze

The price of 10 million Facebook 'likes'

Companies spend dearly to get consumers to "like" them on Facebook, hoping that the promotions and freebies will pay off with greater business.
Posted In: Facebook

Hedge funds eye Procter & Gamble

Hedge fund boss Bill Ackman already owns some $2 billion worth of P&G shares. The company’s poor results may now attract more activist investors.
Posted In: Procter and Gamble

Chrysler now rescues its savior: Fiat

Chrysler's sales surge and buoy Fiat, the company that rescued it. The reversal reflects the relative strength of the U.S. economy over Europe.
Posted In: Europe debt crisis, Chrysler, Fiat, Auto

Olympic gold can be golden on Wall Street

Endorsements aren’t the only financial payoff for successful Olympic athletes. There’s a well-worn path from the podium to Wall Street jobs.
Posted In: Olympics, Wall Street

Movie artifacts rake in big bucks at auctions

Hollywood costumes and props used to be sold on eBay. The sale of a big private collection shows that specialty auctions are now the way to go.
Posted In: Collectibles, movie memorabilia, Investing

Penn State penalty hits business’s bottom line

The NCAA fines Penn State $60 million and imposes other penalties that will have economic ripple effects in State College, Pa., for years.
Posted In: Penn State

CFPB levels first fine on Capital One

Capital One must pay $210 million after settling charges from the Consumer Financial Protection Bureau that it misled credit card customers.
Posted In: Capital One, CFPB, Consumer Financial Protection Bureau

CalPERS earnings fall flat

The nation's largest public pension fund got just a one percent annual return on its investments, well below the 7.5 percent the California Public Employees' Retirement System had projected for the fiscal year that ended June 30.
Posted In: Retirement, 401(k), CALpers

Microsoft expected to unveil new Office suite

Microsoft Office is the mainstay of the software company's business. Would a new version catch on with tablet and iPad users?
Posted In: Microsoft, Microsoft Office


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