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Bob Moon is Marketplace’s senior business correspondent and occasional fill-in host for Marketplace, Marketplace Morning Report and Marketplace Money. He previously served for five years as New York bureau chief.

Moon has reported from all 50 states and far-reaching international datelines. His career spans nearly four decades. Looking back, he has compared his broad experiences to movie character Forrest Gump’s uncanny knack of popping up at major historical events.

Before joining Marketplace in 2000, Moon spent two decades at The Associated Press, covering stories ranging from failed nuclear arms negotiations between Ronald Reagan and Mikhail Gorbachev in Iceland, to global economic summits in Rome, Venice and Tokyo. As White House correspondent for The AP’s broadcast division, Moon witnessed Reagan’s famous “Tear down this wall!” speech. He covered national political campaigns over several decades, including George H. W. Bush’s “Read my lips, no new taxes!” convention speech in 1988, and Bill Clinton’s race to the White House in 1992.

Moon tracked the U.S. space program for over ten years, describing firsthand more than 50 shuttle launches and landings. His assignments have often taken him to the scenes of tragic events, including the Challenger explosion (he described the disastrous launch live and anchored six straight hours of special coverage); several weeks on the Texas prairie covering the FBI’s standoff with the armed Branch Davidian cult; the Columbine High School shooting rampage; the September 11th attack on the World Trade Center; and the mass evacuation of New Orleans residents to Houston after Hurricane Katrina (his  exclusive reporting of a remark by Barbara Bush, who suggested the evacuees were “better off,” sparked a widespread backlash).

Moon grew up in Southern California. He began his career at age 18 as a country music DJ in Cedar City, Utah, where the station owner asked him to cover local news as part of his duties. He went on to head radio news departments in Salt Lake City, and was lead evening anchor at WLEX-TV, the NBC affiliate in Lexington, Ky.

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Features by Bob Moon

Disney deal gives Netflix a boost over competitors

The value of Netflix stock soared by around 14 percent Tuesday, after the company announced it had clinched an exclusive deal to show first-run Disney movies.
Posted In: netflix, disney, streaming, movies

Study finds small investors losing out to computers

A new report finds high-frequency traders are profiting at the expense of the little guy.
Posted In: high-frequency trading

Online world anxious over new U.N. regulations

Heavy hitters in the online world worry that U.N. regulation could stifle the Internet's future.
Posted In: United Nations, Internet, spam

'Well, blow me down!' Popeye is out at Popeyes

The spinach-chomping sailor loses his contract as a fast-food pitchman.
Posted In: fast food, branding

SEC departure leaves a tougher reform path

Mary Schapiro’s departure from the Securities and Exchange Commission leaves the board politically split – with thorny market issues to resolve.
Posted In: SEC, Securities and Exchange Commission, Mary Schapiro, financial reform

Corporate raiders morph into nice(r) guys

Carl Icahn used to buy companies and break them up. These days, he’s an activist investor, using large stakes to influence corporate strategy.
Posted In: Carl Icahn, Investing

PC sales for Dell, Hewlett-Packard pressured by tablets

Last week, Dell's profits proved to be disappointing. Hewlett-Packard is next up to announce their earnings, as big personal computer makers feel the heat from tablets and smartphones.
Posted In: Hewlett-Packardm, Hp, PC, computer

Farewell Hostess, long live Twinkies

As Hostess Brands moves to close down, it seeks to sell its iconic brands like Twinkies and Wonder Bread to the highest bidder.
Posted In: Hostess, Twinkies

Peanut farms avoid the drought, and flourish

Peanut farmers in the South are reaping a bumper crop. That’s bringing down wholesale prices and likely will benefit consumers, at some point.
Posted In: drought, peanut, peanut butter

Publishers may start writing their own 'Big Book of Mergers'

Merger talks between Random House and Penguin could be the first sign of a big shake-up for the publishing industry.
Posted In: publishing, penguin, Random House, ebooks

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