Bob Moon is Marketplace’s senior business correspondent and occasional fill-in host for Marketplace, Marketplace Morning Report and Marketplace Money. He previously served for five years as New York bureau chief.

Moon has reported from all 50 states and far-reaching international datelines. His career spans nearly four decades. Looking back, he has compared his broad experiences to movie character Forrest Gump’s uncanny knack of popping up at major historical events.

Before joining Marketplace in 2000, Moon spent two decades at The Associated Press, covering stories ranging from failed nuclear arms negotiations between Ronald Reagan and Mikhail Gorbachev in Iceland, to global economic summits in Rome, Venice and Tokyo. As White House correspondent for The AP’s broadcast division, Moon witnessed Reagan’s famous “Tear down this wall!” speech. He covered national political campaigns over several decades, including George H. W. Bush’s “Read my lips, no new taxes!” convention speech in 1988, and Bill Clinton’s race to the White House in 1992.

Moon tracked the U.S. space program for over ten years, describing firsthand more than 50 shuttle launches and landings. His assignments have often taken him to the scenes of tragic events, including the Challenger explosion (he described the disastrous launch live and anchored six straight hours of special coverage); several weeks on the Texas prairie covering the FBI’s standoff with the armed Branch Davidian cult; the Columbine High School shooting rampage; the September 11th attack on the World Trade Center; and the mass evacuation of New Orleans residents to Houston after Hurricane Katrina (his  exclusive reporting of a remark by Barbara Bush, who suggested the evacuees were “better off,” sparked a widespread backlash).

Moon grew up in Southern California. He began his career at age 18 as a country music DJ in Cedar City, Utah, where the station owner asked him to cover local news as part of his duties. He went on to head radio news departments in Salt Lake City, and was lead evening anchor at WLEX-TV, the NBC affiliate in Lexington, Ky.

Features By Bob Moon

Pages

0

Pumpkin wars: Deconstructing pie

Homemade? Store-bought? Just in time for Thanksgiving, we do the numbers on pumpkin pie. Host Kai Ryssdal and some expert Marketplace tasters give us a cost-benefit analysis.
0

Citigroup gambling on China

Citigroup will pay over $3 billion for a majority share in the flailing Guangdong Development Bank. It's hoping to gain a toehold in China's banking industry — but is it worth the risk? Bob Moon reports.
Posted In: Canada
0

Keeping real-time quotes out of reach

The NYSE recently raised fees for feeding market data to Internet companies. They're so high that sites like Google and Yahoo have had to drop the service, so today they asked the SEC to roll back the hike. Bob Moon reports.
Posted In: Wall Street
0

The Colonel gets a makeover

KFC is changing its brand image for first time in a decade, only the fourth time in 50 years. Bob Moon reports.
0

Bidding war for Delphi?

Nevermind all the trouble facing U.S. automakers lately: Some hedge funds and private-equity firms are banking on growing profits in the auto-parts industry. Bob Moon reports.
0

Oil money still flowing

Despite falling crude prices and cheaper gas at the pump, oil companies are still expected to rake in enormous profits in the fourth quarter. How's that? Bob Moon explains.
0

Guilty of backdating

Federal investigators got their first guilty plea in the stock options backdating scandal. The outcome could give executives at the other 140 companies involved even more to worry about. Bob Moon reports.
Posted In: Crime, Wall Street
0

Interest rate guessing game is back

The folks who pull the strings at the Federal Reserve meet today to consider interest rates. That means Wall Street investors will be getting back to one of their least-favorite pastimes. Bob Moon reports.
Posted In: Economy, Wall Street
0

Small business, big downside

Small businesses are behind the job boom in the United States, but the workforce driving it faces an unhealthy dilemma. Bob Moon reports.
Posted In: Jobs
0

Chalk up one for corporate cost-cutting

Los Angeles Times publisher Jeff Johnson was fired this afternoon after standing up to the Tribune bosses in Chicago a month ago by refusing to cut staff at the paper. Host Bob Moon talks to media blogger and former Times staffer Kevin Roderick.

Pages