Features By Andrea Gardner
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Yes, we can buy things again
Advertisers aren't expected to spend a lot in the forthcoming year, but with the money they do spend they hope to get consumers spending again. Andrea Gardner reports one approach is to use what worked in the presidential election.
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Retailers expect more holiday returns
The gifts are out of the boxes, and some of them will inevitably be on their way back to the mall. And retailers are preparing to see an increase in returned merchandise this year. Andrea Gardner reports.
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Have a crafty Christmas
In a survey conducted by Michaels craft store, nearly 60 percent of 1,000 respondents said they were more likely to make their own gifts this year. Andrea Gardner looks into the homemade trend that was popular this holiday.
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More holiday work may come yet
Retail employers are waiting for the results of today's sales to see if they can afford to beef up their staffs for the holiday. Andrea Gardner reports.
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Macy's banks on the good old days
It's hard to feel bad about shopping when you get a warm, fuzzy feeling inside. And that's what Macy's is counting on with ads focusing on 150 years of nostalgia-friendly store heritage. Andrea Gardner reports.
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FDIC chair speaks out against bailout
FDIC Chairwoman Sheila Blair is publicly criticizing the administration's $700 billion bailout package, saying it doesn't do enough to help Americans facing foreclosures. Sarah Gardner reports.
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Ad men don't get what women want
Advertising is a seduction, but commentator and ad-watcher Andrea Gardner says that for all the purchasing power women have, advertisers don't always give a lot of thought to what they want to hear.
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Hedge fund tries Africa
A new hedge fund is investing $125 million in Africa and the Middle East, areas where the fund managers say opportunities are huge. Sarah Gardner has more on whether this is a sign that Africa is the "last frontier."
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Those Mac users think they're so cool
A new marketing study has found Mac owners tend to think they're more extraordinary than the average Joe. They're also more likely than PC users to whiten their teeth, drive hybrids, drink Starbucks coffee and eat organic food. Andrea Gardner reports.
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Girl Scouts prepare a slimmer cookie
Keeping with the trend of pre-portioned "100-calorie" snack packs, the Girl Scouts have developed a new low-fat cookie called the Cinna-Spin. Andrea Gardner reports the girls should cash in on the trend.
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