Meet Ouya, the new $100 video game console

An Xbox controller is used at the Microsoft Xbox booth during the Electronics Expo 2013 at the Los Angeles Convention Center on June 11, 2013.

There's a new gaming console in town: the Ouya. And it only costs $100. The console, which features indie video games, is already making waves online. Its Kickstarter campaign attracted over 60,000 backers and $8.5 million.

Ben Kuchera, senior editor for gaming website the Penny Arcade Report, says Ouya won't put Microsoft, Nintendo, or Sony out of business, but it will find an audience.

"For people who like the idea of a $100 console, they can play all sorts of interesting and smaller independent games," Kuchera says. And, he adds, Ouya's potential isn't just speculation, "Amazon is sold out, Target online is sold out."

To hear more about Ouya and its video game offerings, click on the audio player above.

About the author

Ben Johnson is the host of Marketplace Tech.


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