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Now Playing: 6-10-13 Marketplace

Can we really afford all the things we're buying? We explore the consumer economy in our new series "Consumed." First up: how we're pushing our kids to get ahead in the consumer arms race. Plus, Google is buying crowd-traffic-mapping app Waze. In light of the whole PRISM deal, how does voluntary data compare? Also, business bankruptcies are way down.  We take a look at who is still going bankrupt and why.