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Now Playing: 06-04-13-Marketplace

That ad said what? Today, we look at the rise of swearing in advertisements, despite FCC fines. Why are those four-letter words worth it? Also, a profile of a patent troll. You may be surprised to hear that some of America's biggest companies are part of the crowd. Plus, over 500 Zynga employees were let go yesterday as the mobile gaming company struggles. Don't worry, recruiters are already on the prowl.