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Now Playing: 5-03-13 Marketplace

What do you do if you're a lobbyist and want to create a message for an audience of one? Get creative, apparently. We look at the unexpected ways interest groups have gotten the eye of the White House. In housing news, big investors have been snapping up foreclosed homes and turning them into rentals. But, now some of those investors are hoping to capitalize on their bottom feeding – and share the spoils with the general public – by going public.