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Now Playing: 4-25-13 Marketplace

Every workplace tragedy in the developing world elicits promises from U.S. companies to improve oversight of labor conditions. But there's also a business in creating plausible deniability by having layers of subcontractors. Also, has easy money contributed to America’s gun culture? We look at the world of financing a firearm purchase. In the world of healthcare, California has more uninsured people than other states have residents. In October, the state has to have its health insurance exchange up and running. Getting everyone informed on that? A job for marketers.