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Now Playing: 4-18-13 Marketplace Tech: Crowdsourced Car Design

A year ago, Marketplace Tech host David Brancaccio drove solo across the country trying to deal only with technology and no people, as part of a series called Robots Ate My Job. Jamie Kitman, New York editor for Automobile Magazine, is now trying to make the drive the other way -- meeting as many interesting human beings along the trip as he can. Kitman, who is driving a $240,000 McLaren MP 4-12C sports car, caught up with Marketplace Tech on the second day of his journey after he'd hung out in Chandler, Arizona with an outfit that has a fascinating way to design cars.