Now Playing: 4-09-13 Marketplace

After the JC Penney CEO switchout, we trace the pricing life cycle of an average piece of clothing, from factory to closet. Speaking of failure, the word is viewed differently on each coast: the west coast thinks failure fosters innovation, the east coast sees failure as...failure. How will Fisker's looming bankruptcy be perceived? Plus, Arizona is the second state to start using gold and silver as currency again. Do you have 25 cents in silver for a pack of gum?