Now Playing: 3-7-13 Marketplace Tech: Diversifying the New York Tech Scene

New York City's Chief Digital Officer Rachel Haot began in the city's startup world and rose to prominence quickly. Now, she's a member of Mayor Bloomberg's administration who is advocating for more private-public collaboration in making New York a tech mecca that rivals Silicon Valley. Marketplace Tech explores Haot's latest efforts, including finding strong ideas for reinventing the city's 11,000 payphones, drawing more talent to the city as well as growing it at home.