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What do employers really want from college grads?

Mourya Abbareddy, 21, expects to graduate from Virginia Commonwealth University in Richmond, Va. in the fall.

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David Boyes is president of Sine Nomine Associates, a tech consulting firm in Ashburn, Va. "We don't need mono-focused people," he told Marketplace. "We need well-rounded people."

You hear it all the time. A college degree is pretty much a must these days in the workforce. But employers often complain that today’s college graduates aren’t cutting it. Marketplace teamed up with The Chronicle of Higher Education to find out what exactly employers are looking for from today's grads.

In our survey of about 700 employers around the country, nearly a third said colleges are doing a “fair” to “poor” job of producing “successful employees.” Despite persistently high unemployment, more than half of the employers said they had trouble finding qualified candidates for job openings.

So what gives? We decided to put one of these dissatisfied employers in a room with a soon-to-be college graduate, in a sort of mock job interview.

Our jobseeker is Mourya Abbareddy. He’s a 21-year-old senior at Virginia Commonwealth University in Richmond – a computer science and economics double major with a B average. He shows up in a jacket and tie.

David Boyes – no tie – runs a technology consulting firm called Sine Nomine Associates. That’s Latin for “without a name.” The company of about 20 full time employees is based in Ashburn, Virginia, outside Washington, D.C. It does everything from data-center design to strategic planning for businesses like IBM and Cisco.

“They’ll ask us how do we take this from an idea to something that they can actually build or do,” Boyes says. He typically hires recent college grads as entry-level analysts. They do a lot of the research to bring those ideas to life.

Boyes – one of the employers in our survey, and Abbareddy – our willing victim – take a seat at the conference table and the grilling begins.

“Is there some way where you’ve been asked to work in a team,” Boyes asks. “To take an abstract idea and make it concrete, and if so, how?”

Abbareddy has a ready example, describing a class assignment to design a computer game with a team of students.

So far, so good. Abbareddy seems to be avoiding one pitfall in the job hunt: not being prepared. Two-thirds of employers in our survey with The Chronicle said grads need work on their interviewing skills.

Boyes gets more specific. “How did you kind of develop the idea for the game?” he asks.

“We had requirements on what we had to have in the game, and then from there we just threw around ideas,” Abbareddy says.

That’s not what Boyes wanted to hear. He was hoping for something a little more...thought out.

“We find that a lot of people, and not just new college grads, people that are coming from a career, aren’t getting that skill set,” Boyes says. “How you put an idea forward, and how do you support it, how do you build it, how do you put the facts behind it? All of those things are really critical."

Boyes sounds like a lot of the employers who responded to our survey. More than half of them said they have trouble finding qualified people for job openings. They said recent grads too often don’t know how to communicate effectively. And they have trouble adapting, problem solving and making decisions – things employers say they should have learned in college.

That’s why everyone Boyes hires goes through a year-long training program. “The company puts probably about a quarter of a million dollars into every single new hire,” Boyes says. “But that’s the kind of value that we get out of it.”

The training covers basics – like how to write an effective business document – and throws in some philosophy and history

“We ask people to read Cato the Elder,” Boyes says. “We ask people to read Suetonius.”

Jobseekers, take note: you better brush up on your on your early Roman history.

“We do that because we ask them to look at the process – the abstract process – of organizing ideas,” Boyes says.

Sounds a lot like an argument for liberal arts education, at a time when more students are being told to study science and technology as a path to a career. Maguire Associates, the firm that conducted the survey, says the findings suggest colleges should break down the “false dichotomy of liberal arts and career development,” saying they’re “intrinsically linked.”

Or, as Boyes puts it: “We don’t need mono-focused people. We need well-rounded people.” And that’s from a tech employer.

For his part, Abbareddy says he’s had a well-rounded education at Virginia Commonwealth. Granted there was no Suetonius in the mix, but he took rhetoric along with courses on data structures and algorithm analysis.

And he did something else that employers really go crazy for. “I did an internship,” Abbareddy says. 

And that brings us to one of the most surprising things we learned from our survey. In industries across the board, employers viewed an internship as the single most important credential for recent grads – more than where you went to school or what you majored in. Even your grades.

“I learned a lot more from that internship than I did in school,” Abbareddy says. “It’s a different kind of learning.”

After a few more questions, things start looking up for Abbareddy. And what began as a mock interview looks like it could turn into a real job.

“You’ve made a pretty good case, in terms of somebody we’d be interested in talking to more,” Boyes tells him.

Outside, I ask Abbareddy how he thinks it went. Is Boyes is asking too much of someone fresh out of school? Did his university let him down? What he says surprises me.

“I think it’s more up to the student than the university,” Abbareddy says. “The school can’t teach you everything.”

Back inside, David Boyes says he wasn’t just being polite. He might take a chance on a job candidate like Abbareddy.

“We would have to make those investments in him,” he says. “Is he worth it? We’d have to see. But on the other hand I think he has a chance, and certainly if he sends me a resume, I would probably look at it.”

Abbareddy says he will. He graduates in the fall.

See how qualified you are….. try our simulator above and read more.

About the author

Amy Scott is Marketplace’s education correspondent covering the K-12 and higher education beats, as well as general business and economic stories.

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BobProsen's picture
BobProsen - Mar 23, 2013

I'm working with several university graduates right now helping them determine the job they're interested in and how to get an offer.

Despite having a degree it's common for grads not to know the exact industry or type of job they want.

The best way to zero in on the right position is to first select several companies you might want to work for. Go to their website and see if they have any open positions posted. If so, read the job descriptions and requirements to see if any match the position you're looking for.

Once you find companies that have the jobs you want you'll have to think and act differently to get hired. If you’re wed to the traditional way of job-hunting you’re destined to compete with everyone else chasing the same few opportunities.

The most effective way to get a job is to think like an employer. Sounds simple but many people don’t appreciate the importance or know how to do it.

Before beginning your search you have to understand why all companies hire. It’s to solve problems and your challenge is to position yourself as the solution. In other words, hiring you allows the company to solve problems faster, better and cheaper than they could without you. Here’s how to start.

Step 1 - Identify your skills and expertise.
Step 2 - Find the companies you want to work for and research them to uncover their problems. Use the Internet, Google alerts, read press releases and speak with current and former employees.

Your ability to uncover your target employers’ problems and position yourself as the solution is what will get you hired.

Here are just a few potential problem areas. Completing projects on time and on budget, improve product quality, improve customer service, increase sales, reduce costs, enhance online marketing, etc.

Step 3 – Identify the hiring manager.
Step 4 – Create a personal marketing plan to get your solutions in the hands of the hiring manager.
Step 5 – Develop a “One-Sheet” resume, to separate you from the crowd, along with a set of compelling cover letters that show your experience solving similar problems.
Step 6 – Follow up is essential to getting an interview. Be persistent but not a pest.

As a former executive with several Fortune companies I know how leaders think. People who have followed this process have gotten hired.

You'll also get a lot of value from this interview http://bit.ly/YZejCz

Good luck and never give up!

Bob Prosen – CEO
The Prosen Center for Business Advancement
www.mycareeraccelerator.com
P.S. Market yourself to the companies you want to work for whether or not they have an opening.

Levi Dettwyler's picture
Levi Dettwyler - Mar 13, 2013

Please do not give people the idea that sharing their social media passwords with employers is a good thing. Doing so is a violation of the service's TOS, and companies that require them could be breaking the law in some states. If an employer ever asks you for your password(s), politely decline and explain that it isn't appropriate for them to have access to your account(s) in that manner. In particular with social media sites, it is also a violation of your friends' privacy, as it means that employer now has access to information that your friends think only you can see.

kvm@drexel.edu's picture
kvm@drexel.edu - Mar 11, 2013

I'm thinking this article plays into so many other "hot button" topics we talk about now: how parents aren't letting their kids become adults, even ushering them into their first jobs; how new hires expect too much flexibility (and coddling) from their employers; and how many young adults simply don't have old school work ethic.

I wrote this piece about how employers would frequently rather see that would-be employees had real part-time jobs than less practical internships.

http://blogs.phillymag.com/the_philly_post/2012/05/17/raising-americas-u...

conmigo's picture
conmigo - Mar 10, 2013

Too many cheaters is the problem. How on earth can a person that has mediocre English speaking skills get ANY degree- in particular, get the so-called "advanced" degrees in Engineering? I recently tried to help a guy- born in a 3rd World country, with a degree in Electrical Engineering- prepare for a job interview. I looked at his resume and then listened to him talk. I immediately asked if he wrote it and he said no. From my past experience in dealing with people with many "difficult" degrees: Many of them don't seem too bright; both personally and professionally.
The key thing to remember is that ANY 4-year degree has specific "core" requirements that I don't believe a lot of these people are capable of obtaining without cheating. Therefore, after they con their way into a position they were never qualified for, they become a burden to the employer and everyone around them who is. Nursing, Computer Science, Biology, Mathematics, Engineering...You name it, I've seen cheaters- both in life and work.

MRDADE's picture
MRDADE - Mar 7, 2013

I think this is a fantastic article.
I personally have felt the pain of trying to find a job in the current market. I have been met with the same response form many company's when applying for entry level jobs. The usual response is we would love to hire you but you don't have any experience, this is usually when I respond how do i get experience for a entry level position. I have always had a job i have waited table for over 8 years and have Bar tended and managed in restaurants, all while going to school. This type of experience does not seem to translate to employers as experience for any type of position. I have many friends with degrees that have the same issues.
I was lucky enough to have an chance with a company as a intern until they decide if I am able to come on full time. This sadly does not pay all of my bills as it is only 3 days a week and so I have to work 2 jobs currently. I think that employers if they want t higher recent grads need to look at more than what is on paper and actually see what the person has done.
Hopefully as a recent grad this offers a little in site to what it is like for us.

mshollis's picture
mshollis - Mar 6, 2013

Try hiring candidates that demonstrate the best project management skills. Make it clear from the beginning that you value productivity and action.

The Guru's picture
The Guru - Mar 6, 2013

A lot of employers just simply don't understand the job market. They hire these HR people who are 100% focused on resume format and interviewing formalities that they have a hard time picking out the right candidates because they have not and never will do the job that they are hiring for.

Not only this, employers expect college graduates to be polished job candidates yet are unwilling to provide any job training. College graduates are ENTRY LEVEL employees, NOT experienced, polished candidates. Asking someone to take an abstract idea and make it concrete is not an entry level skill. Colleges teach you the technical side, its the job of the employer to TRAIN and incorporate a culture that molds the trainee into the type of employee they want.

adubt's picture
adubt - Mar 6, 2013

I graduated last May, and I have to say this is the most correct and helpful article on new grads seeking employment I have ever read.

I currently work in marketing at a global medical device company. Most of my friends have told me that I am just lucky to have gotten this job. This drives me insane because it wasn't luck. It was because I worked hard to get where I am.

I think the biggest thing that needs to be taught at colleges is that students need to find a way to set themselves apart from the crowd. I attended a large public university with a 3.25 GPA, and I realized early on that the only thing that would set me apart is my experiences. So I got internships and jobs that would make my resume look better. Some of these didn't pay well, some didn't even pay at all.

I also e-mailed every company and applied to every job I could find that was remotely similar to what I wanted to do as soon as I entered my senior year of college. I had to have applied to over 200 companies, and got maybe 30 phone interviews. Then I got about 10 in-person interviews--until I finally got this job. I was rejected by countless employers, but I learned something at every single interview.

A fault of my generation is that we give up too easily when we think we're superior. You can't get anywhere without experience. Sure, studying helps. But I learned way more on the job than I ever did in school.

gilroy0's picture
gilroy0 - Mar 8, 2013

>> Most of my friends have told me that I am just lucky to have gotten this job. This drives me insane because it wasn't luck. It was because I worked hard to get where I am.

Did you ever consider that it's a function of working hard AND having luck? Because it is. Your friends are right.

DeeDee's picture
DeeDee - Mar 5, 2013

I have a child that will graduate from college in May, and this is an important story. It is good to hear that corporations will make an investment in a young person. But there is another side to this story.
Corporations whining about not finding the right people with the experience they need to fill a job, and yet there are thousands of people unemployed, with experience that could also use this education, their only problem is they are older. Why didn't Amy ask about investing in older workers? We know what the answer is. Healthcare costs, and other expenses that Corporations have deemed not "WORTH IT". I find the complaints of the corporations completely insincere. I personally know many people "UNDEREMPLOYED" and it strictly because they are older, corporations purged their older workforce during recession and now they are whining that they can't find people who can get the job done. Older workers have the right type of experience, just from being in the workplace. Maybe they should have stuck with some of their older workers. Healthcare costs and the mafia like Health marketplace will be the end of this economy, and the media will not report on these problems, even with the AHA, the problems remain. I do recall a piece on Marketplace about how a consumer can't find out the true cost of a medical service.
The moral is, you can't give a college student the WISDOM of 15 years of employment in a 4 year degree. I find it hard to believe that a company would spend $250,000 in the education for a young employee, when they could also give that training to a mature employee, and the company may benefit from the continuity. This is why corporate profits are up, and salaries have been stagnant since 1973. Corporations want well rounded people, but at someone else's dime.

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