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Now Playing: 01-04-13 Marketplace Money

This week many of us are doing a double-take at our post-fiscal cliff paychecks. What the payroll tax hike means for working Americans. Also, more people are bucking the tradition of working a full- time job. Freelancing has become the new normal. We've got some tips and advice for those of you braving the freelancing world. And some brands thrive on exclusivity. But limiting supply doesn't always create a demand.