Now Playing: 11-30-12 Marketplace Tech Report

One moment terabytes of data are flowing through the Internet in Syria. The next minute, next-to-nothing. The digital lights went out in the strife-torn country on Thursday, with experts suspecting the Syrian government shut off the net as a tactical measure in its fight against the rebel uprising. You can't hide from marketing that wants you to buy a smartphone. Who are the 40 percent of Americans who remain immune to smartphones and why?