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Now Playing: 11-13-12 Marketplace Tech Report

It's got to be like a bath of endorphins: A $5 or $10 million check to get your big idea for a YouTube channel off the ground. Google sent out a hundred million dollars of these check in January. But imagine the stress hormones when word comes that people aren't watching enough and the money is getting cut off? Advertising Age is now reporting that more than half the channels are about to get dropped.