Now Playing: 10-23-12 Marketplace

With the presidential election only two weeks away, we take a look the impact of consumer data and digital campaign in this election in our collaboration with PBS Frontline. Meanwhile, The Obama campaign has released a pamphlet outlining the president’s plan for the next four years if re-elected. Many on Wall Street aren’t very happy with the latest crop of corporate earnings. Apple has unveiled the iPad Mini. A billion dollars is being invested in mills around Ohio, which are reviving the state’s steel sector. And Kai Ryssdal speaks with economist Seth Stephens-Davidowitz about Google searches and voting patterns.