Montblanc to capture a 'World Second'

A Montblanc Summit Quartz watch.

This final note on the way out. You know those projects that set out to record videos or still pictures from all over the world on the same day? The luxury goods company Montblanc -- it makes watches and pens -- is about to do those same-day projects one better.

They've got a new thing they're gonna do called World Second. They're gonna get people to take pictures all over the world at, yes, the same second.

How're they gonna do that, you ask? There's an app for that. Montblanc's not saying yet exactly which second it'll be, but the app -- coming soon for Androids and iPhones -- will count everyone down to zero and then take a picture automatically.

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Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


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