Now Playing: 07-27-12 Marketplace

The London Olympics are here -- and the brand police are out in full force. Ford may be looking to aluminum for its new pickup trucks. A New York grocery store has created a "man aisle" stocked with all the goods a dude could want. The drought isn't keeping one Denver development from charging a $200 ticket, despite restrictions on watering. Hollywood studios looking to raise a little extra money are selling off iconic props and costumes through major auction houses.  And host Tess Vigeland takes us for a walk around the newest edition to Downtown L.A.'s cityscape -- Grand Park.