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Now Playing: 07-19-12 Marketplace

Severe droughts across the nation are affecting nearly every level of production. Kai Ryssdal talks to Ken Lenox, a fifth-generation cattle rancher from Missouri,  about the effects of the drought on his land, and reporter Eve Troeh explains what happens when water becomes a hot commodity. Flying these days can be painful, but some airports are hoping to help things along with self-serve machines for everything from check-in to boarding. The new book, "Significant Objects," explores how tchotchkes can be made valuable just through simple storytelling. And Funny or Die's local news team KFOD brings a special report on the rising price of movie tickets.