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Now Playing: 06-11-12 Marketplace

We kick off the new series A Man Walks in A Bar, where reporter Stephen Beard goes on a pub crawl through Europe to find out what locals really think about the eurozone's financial woes. First up: Ireland. Meanwhile, reporter David Gura looks at how lobbyists spread their message across the country. In the battle of the mobile superpowers, it's Apple v. Android -- and it's about culture as much as technology. The pricing of medical procedures is set by insurance companies and the government, but it starts with an AMA committee. And Kai Ryssdal sets the record straight on silver bullets with author Anne Rice.