London 2012 - Most Recent

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Rain or shine: Betting on the Olympics

Jul 25, 2012
The Olympics get underway later this week but the games have already started. People are betting on all things Olympic from the usual bets, like who will win certain events to less usual bets.
Posted In: Olympics 2012, London, Sports, gambling

Runner Nick Symmonds on the business of being an Olympian

Jul 25, 2012
Long-distance runner Nick Symmonds talks about why he thinks the Olympics sponsorship model is flawed.
Posted In: London Olympics, Olympics 2012

Presidential campaigns see Olympics as fertile ground for ads

Jul 24, 2012
But is there a risk negative ads will turn off viewers?
Posted In: 2012 election, London Olympics, Olympics 2012, 2012 campaign

Brits worry if cost of Olympics is worth it

Jul 24, 2012
The 2012 Olympic Games begin in London on Friday, but already a venerable Olympic sport is well underway: The Brits are arguing about the costs and benefits of an event which has so far set them back at least $15 billion.
Posted In: London, Olympics 2012, London Olympics

Will the Olympics pay off for Britain?

Jul 23, 2012
The London Olympics will put Britain's capital in the spotlight, but some wonder how much of a payoff the Games bring in the long-term.
Posted In: London, Olympics 2012, London Olympics

Big competition for small businesses around Olympic Park

Jul 20, 2012
When the Olympics start next week in London, there will be, of course, winners and losers among the athletes. There will also be, outside Olympic Park in the East End of London, no small competition among businesses.
Posted In: London Olympics, Olympics 2012

Marketing Olympians

Jul 20, 2012
There's glory in the winning gold, but possibly even better is for an athlete to land a well-paying sponsorship in the years leading up to and after the Olympics. But gold doesn't always mean green for athletes.
Posted In: London Olympics, business of sports, sponsorship, endorsements

Olympian priorities: Gold or green?

Jul 20, 2012
Thirty-five-year-old Olympic high jumper Jamie Nieto talks about struggling in the pursuit of gold.
Posted In: London Olympics, Jamie Nieto, high jump, Personal Finance, sponsorship, spending

Heathrow border agents to strike day before Olympics

Jul 20, 2012
Fears are growing in London that the Olympics may not start smoothly. The union representing border agents at Heathrow airport is planning to go on strike a day before the ceremonies begin.
Posted In: Olympics 2012, London, Heathrow

Why U.S. Olympians wear made-in-China uniforms

Jul 13, 2012
Unlike the teams of other countries, the U.S. Olympic team is privately financed, relying on sponsors and contributions. And its clothing sponsor has factories in China.
Posted In: Olympics 2012, apparel, China

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