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Now Playing: 03-15-12 Marketplace Tech Report

Kickstarter is not a new phenomenon. People have been using the site to raise money for small projects for a while now, things like tiny independent films, music, an odd art project or two. It's all been very charming and most of the projects are pretty limited in terms of what they’re setting out to raise. But that's changed lately, and pretty dramatically -- now the projects are becoming more big-ticket stuff. Also, good news for Dunder-Mifflin: Paper isn’t out of style.