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Now Playing: 02-24-12 Marketplace

The number of Americans with a college education is on the rise, but how do we compare to the rest of the world? Bloomingdale's introduces a loyalty card for its shoppers. We look at the future for minority workers in the postal service as it continues to downsize. The state of Louisiana continues to attract multi-million-dollar film productions thanks to tax credit incentives. And Kai Ryssdal talks to digital marketing executive Ian Shafer about Generation C -- hyper-connected Americans.