The Big Book - Most Recent

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A hippie's guide to backpacks and success

Feb 7, 2007
Cash Peters digs around inside JanSport to bring us a behind-the-scenes look at how the popular backpack maker made it happen.
Posted In: Books, Entrepreneurship

Low pay amid the height of luxury

Feb 6, 2007
Yale sociologist Rachel Sherman did some hands-on research into what it's like to work in a low-wage job at a five-star hotel. She talks with Kai Ryssdal about her experience.
Posted In: Books, Jobs

Women changing the rules of business

Feb 6, 2007
Author Margaret Heffernan has researched women-owned businesses and come to the conclusion that they're doing a lot of things right - and, in some ways, better than their male counterparts.
Posted In: Books

Dreaming in Code

Jan 29, 2007
Software projects like Microsoft's Windows Vista are notoriously late getting to market. Salon.com co-founder Scott Rosenberg has a new book on the perils of software programming. He talks with Kai Ryssdal.
Posted In: Books

Turning green into gold

Jan 29, 2007
Smart companies can use environmental strategy to their advantage. Yale professor Daniel Esty tells us which companies are making it work — and there are some surprises on the list.
Posted In: Books

Cracks in foundations

Jan 22, 2007
Duke University professor Joel Fleishman says that despite their good intentions most foundations have plenty of problems. He talks with Kai Ryssdal about his new book on the subject.
Posted In: Books, Investing

P.J.'s Cliffs Notes on Adam Smith

Jan 16, 2007
It's the book that made free trade famous: "The Wealth of Nations" by Adam Smith. But who's got time to read its 900-plus pages? Humorist P.J. O'Rourke did and wrote his own book about it. He talks with Kai Ryssdal.
Posted In: Books, Economy

Crossing the line to bigger profits

Jan 12, 2007
Stephanie Capparell's new book — "The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier"— tells how Pepsi grew by marketing to blacks. She talks with Kai Ryssdal.
Posted In: Books

Time to get organized? Not so fast

Jan 2, 2007
Neatness might not be so virtuous — or profitable — after all. David Freedman talks about his new book on the topic, "A Perfect Mess," with host Kai Ryssdal.
Posted In: Books, Jobs

Abe Lincoln, early adopter

Dec 1, 2006
Historian Tom Wheeler talks with host Kai Ryssdal about how President Lincoln adapted to the telegraph to speed communications, and quickly came to understand the medium's limitations.
Posted In: Books, Washington

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From hurricanes to Nor 'Easters, the cost of natural disasters makes a big impact on the economy. Follow Marketplace's coverage of the of the weather and natural disaster economy.