The Big Book - Most Recent
Sep 25, 2007
Religion may seem to be on the rise in the U.S., but a new book called "Shopping for God" says it may have more to do with marketing than spirituality. Lisa Napoli talks to author James Twitchell.
Sep 22, 2007
Theories abound about why we act the way we do about money. An entire scientific field called neuroeconomics is dedicated to studying our brains on money. And Jason Zweig has written a book about it. He talked with Tess Vigeland.
Sep 17, 2007
Alan Greenspan is on tour in support of his memoir, "The Age of Turbulence," in which he describes how he managed market crises over 18 years. But some economists think he may have encouraged the tumultuous ride. Jill Barshay reports.
Sep 12, 2007
If you thought O.J. Simpson's new book had been abandoned in the face of public outrage, it had. Now one of the leaders of that protest will be profiting from the book instead. Tim Rutten of the Los Angeles Times explains.
Sep 11, 2007
For many Americans, capitalism equals democracy. But in his new book former Labor Secretary Robert Reich questions the appropriateness of that equation. He talked with Kai Ryssdal.
Sep 6, 2007
In 1996, pollster Mark Penn highlighted what he thought was an important Democratic constituency: soccer moms. Now, he's got a new book out. He tells Kai Ryssdal of a new trend -- young people minding their knitting.
Sep 4, 2007
Stanley Bing has written several books about bosses. In his latest, the revised and updated "Crazy Bosses," he writes about the boss he knows all too well -- himself. He talks with Tess Vigeland.
Sep 3, 2007
Egonomics co-author Steve Smith tells us how to recognize when there's an ego problem at play -- and the dangers businesses face when they ignore those warning signs.
Aug 28, 2007
Aside from annual news specials looking back at the fury of Hurricane Katrina, you don't hear much about New Orleans these days. That might lead you to believe the city's getting back to normal. But you'd be wrong by author Billy Sothern's account. Really wrong.
Aug 24, 2007
If you haven't been paying attention to something called Second Life, you could be missing out. It's the virtual home to a whole new economy that can generate very real revenue. We asked Edward Castronova how companies can benefit.