The Big Book - Most Recent
Sep 6, 2007
In 1996, pollster Mark Penn highlighted what he thought was an important Democratic constituency: soccer moms. Now, he's got a new book out. He tells Kai Ryssdal of a new trend -- young people minding their knitting.
Sep 4, 2007
Stanley Bing has written several books about bosses. In his latest, the revised and updated "Crazy Bosses," he writes about the boss he knows all too well -- himself. He talks with Tess Vigeland.
Sep 3, 2007
Egonomics co-author Steve Smith tells us how to recognize when there's an ego problem at play -- and the dangers businesses face when they ignore those warning signs.
Aug 28, 2007
Aside from annual news specials looking back at the fury of Hurricane Katrina, you don't hear much about New Orleans these days. That might lead you to believe the city's getting back to normal. But you'd be wrong by author Billy Sothern's account. Really wrong.
Aug 24, 2007
If you haven't been paying attention to something called Second Life, you could be missing out. It's the virtual home to a whole new economy that can generate very real revenue. We asked Edward Castronova how companies can benefit.
Aug 22, 2007
Robert Mondavi gets a lot of the credit for bringing California to prominence in the global wine industry. But his business didn't always see healthy returns. Julia Flynn Siler has written a biography of Mondavi. She talks with Kai Ryssdal.
Aug 21, 2007
Wealthy entrepreneurs are spending millions of dollars to develop spaceships and a space hotel for what they see as the next big thing: commercial space travel. Author Michael Belfiore has a new book about it. He talks with Kai Ryssdal.
Aug 17, 2007
We've asked some of our commentators to send along their nominations for the best business beach books. For today's final installment writer Harriet Rubin recommends a contemporary novel about the beauty of innovation.
Aug 16, 2007
In our continuing series on the best business beach books, economist Marcellus Andrews picked one that really is all business: "Good Capitalism, Bad Capitalism."