The Big Book - Most Commented

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Wise investing or just chancing it?

Dec 7, 2007
Does it take luck or skill to make money in the markets? Lisa Napoli explores financial chance versus ability with engineer Stan Mazor, co-inventor of the first silicon chip and author of the book "Stock Market Gambling."
Posted In: Books, Wall Street

How to make it smell like a sale

Nov 22, 2007
Retailers know consumers can't negotiate with their nose when it finds something it likes. Lisa Napoli talks to Rachel Herz, author of "The Scent of Desire," about how some stores are using smell to seal the deal.
Posted In: Books, Retail

How spices became an acquired taste

Nov 21, 2007
Can you imagine Thanksgiving without the hint of nutmeg or cloves? Spices make the meal. But they weren't always so plentiful. Bob Moon talks with author Michael Krondl about his book on the history of the spice business.
Posted In: Books

The distance we'll go for a good meal

Nov 21, 2007
Before Thanksgiving dinner is on the table, it usually travels many thousands of miles to be with you. Scott Jagow talks to Sarah Murray, author of "Moveable Feasts," about the economic impact of food.
Posted In: Books, Economy, Travel

In Italy, money makes a good read

Nov 20, 2007
Italian best-seller "The Caste" has sold over a million copies in the country. Megan Williams explains why the true tale of money and politics is more compelling to Italians than a work of fiction.
Posted In: Books

A pumped-up country

Nov 6, 2007
From Hollywood to high school, steroids are more popular outside of the realm of sports than you'd think. Scott Jagow talks to Shaun Assael, author of the book "Steroid Nation."
Posted In: Books, Crime, Health, Sports

Fake Steve Jobs has real 'Options'

Oct 29, 2007
Since early 1996, Dan Lyons has been maintaining a blog with the name Fake Steve Jobs. He was unmasked as the author this past summer, wrapping up a tech-world whodunit. Now he's got a book out as Fake Steve called "Options." He talks with Kai Ryssdal.
Posted In: Books

Dump the audio books, stick with Kai

Oct 22, 2007
WARNING: Listening to audio books and not Kai Ryssdal while driving could result in you crashing your car.... A public service announcement from the Marketplace Players.
Posted In: Books

Tabasco not such hot stuff anymore

Oct 17, 2007
The spicy red sauce created by the McIlhenny family isn't as hot a market leader as it once was. Jeffrey Rothfeder, who has written a book about the product and the family, explains to Kai Ryssdal.
Posted In: Books, Retail

Guinness popularity yet to reach a head

Oct 16, 2007
What makes Guinness beer such an integral part of pubs worldwide? Writer Bill Yenne talked to everyone from its master brewer to pubgoers and put their thoughts into a new book. He shared some of them with Kai Ryssdal.
Posted In: Books

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