The Greenwash Brigade - Most Recent
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Roadside greenwash reminders from coal country
Jul 9, 2008
Riding through Pennsylvania on my way home from a lovely family wedding a few days ago, I had a glimpse into why greenwash detectors like our blog...
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Stop belching, Bessie! You're ruining the environment!
Jul 8, 2008
What a riot! How complex is a story about:...
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Shh - don't tell anyone - these apartments are green!
Jun 9, 2008
Riding home the other night, I saw a big sign: "The First Green Apartments in Minneapolis. move2blue.com"...
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FIJI water by the numbers
Jun 6, 2008
Manufactured luxury by the numbers:...
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Shell gets a greenwash smackdown
May 9, 2008
GreenBiz.com reports that greenwash complaints in the U.K. quadrupled last year....
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Seventh Generation's greenwashing trifecta
May 5, 2008
The Greenwash Brigade responds to Jeffrey Hollender's interview with Marketplace's Sarah Gardner. Check back with the blog throughout the day as...
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Buying green to avert global warming is like #%*&ing for chastity
Apr 22, 2008
Michael Pollan's latest piece in the New York Times Magazine, "Why Bother?" tells us why we should bother....
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It's not just salmon: take a fresh look at our fishing & eating habits
Apr 11, 2008
I was saddened to see today's news that West Coast salmon fishing had to be abruptly halted due to a 93% freefall in the number of spawning fish...
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Does green travel offset emissions.... or just your guilt?
Apr 10, 2008
Travel to an eco-resort abroad and mitigate guilt over the GHG emissions used to get there all at the same time! Ah, the confusing lexicon of...
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Greenwashing is a gateway drug
Apr 5, 2008
In Amy Westervelt's recent Sustainable Industries interview with L. Hunter Lovins, Lovins makes the case that greenwashing is good. "Hypocrisy is...
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Our hand-picked environmental professionals are on the hunt for greenwash as they examine eco-friendly claims by companies, governments and other groups. They ask tough questions about the mainstreaming of green, from the perspectives of people in the trenches who are focused on these issues 24/7
