The Greenwash Brigade - Most Recent

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RNC: View from the bike lane (Part I)

Sep 2, 2008
Yesterday, I devoted my day to checking out what the RNC means for the Twin Cities. As an admitted urban cycling fan, I wanted to look out over...
Posted In: bicycles, RNC

On green one-upmanship at the DNC and RNC

Aug 27, 2008
Both the Democrats and Republicans appear to be scrambling in a game of one-upmanship to host "the greenest national convention ever." While that...
Posted In: conferences, Democrats, DNC, policy, Republicans, RNC

Taking the temperature on Olympics greenwash

Aug 19, 2008
This Olympics has been a special one. The accomplishments of Michael Phelps, Usain Bolt, Yang Wei & co. show us all what the human body can do...
Posted In: advertising, green values, Olympics, Yao Ming

Will Congress block the Michael Phelps of American energy?

Aug 14, 2008
All federal leaders these days like to give lip service to a secure and sustainable energy future for our country. But unless they renew a version...
Posted In: Congress, Michael Phelps of energy, production tax credit, wind power

How bad is greenwash? Well, it depends.

Aug 6, 2008
Siegelbaum: The debate between Joel Makower of GreenBiz.com and Jeffrey Hollender of Seventh Generation on the magnitude of greenwashing has been...
Posted In: Greenbiz, Hollender, Makower, Seventh Generation

"Location, location, location" - a message lost on Warm Springs Tribes

Jul 27, 2008
Planners at The Confederated Tribes of Warm Springs don't seem to be familiar with the well-known marketing mantra: location, location, location....
Posted In: casinos, LEED, siting, Warm Springs

Is KB Home commiting a "random act of greenness"?

Jul 25, 2008
Joel Makower reflects upon the evolving definition of greenwash in a recent post titled, "How Bad is Greenwashing, Really?" He explains how...
Posted In: Energy Star, greenwash, KB Home

"Up to 70% recycled content"

Jul 24, 2008
Thanks to Corporate Climate Response News, I learned that the FTC is still on the trail of greenwashing, and heard about a stellar example of...
Posted In: marketing standards watchdogs

An oil man who gets the energy big picture

Jul 19, 2008
Texas billionaire T. Boone Pickens is helping to spur the renewable energy revolution our country and the world need....
Posted In: Oil, Pickens, wind

Update: Shh - don't tell anyone - these apartments are green!

Jul 11, 2008
About a week after this post, I received an e-mail from the marketing...
Posted In: green building, marketing

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