The Greenwash Brigade - Most Recent
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RNC: View from the bike lane (Part I)
Sep 2, 2008
Yesterday, I devoted my day to checking out what the RNC means for the Twin Cities. As an admitted urban cycling fan, I wanted to look out over...
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On green one-upmanship at the DNC and RNC
Aug 27, 2008
Both the Democrats and Republicans appear to be scrambling in a game of one-upmanship to host "the greenest national convention ever." While that...
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Taking the temperature on Olympics greenwash
Aug 19, 2008
This Olympics has been a special one. The accomplishments of Michael Phelps, Usain Bolt, Yang Wei & co. show us all what the human body can do...
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Will Congress block the Michael Phelps of American energy?
Aug 14, 2008
All federal leaders these days like to give lip service to a secure and sustainable energy future for our country. But unless they renew a version...
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How bad is greenwash? Well, it depends.
Aug 6, 2008
Siegelbaum: The debate between Joel Makower of GreenBiz.com and Jeffrey Hollender of Seventh Generation on the magnitude of greenwashing has been...
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"Location, location, location" - a message lost on Warm Springs Tribes
Jul 27, 2008
Planners at The Confederated Tribes of Warm Springs don't seem to be familiar with the well-known marketing mantra: location, location, location....
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Is KB Home commiting a "random act of greenness"?
Jul 25, 2008
Joel Makower reflects upon the evolving definition of greenwash in a recent post titled, "How Bad is Greenwashing, Really?" He explains how...
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"Up to 70% recycled content"
Jul 24, 2008
Thanks to Corporate Climate Response News, I learned that the FTC is still on the trail of greenwashing, and heard about a stellar example of...
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An oil man who gets the energy big picture
Jul 19, 2008
Texas billionaire T. Boone Pickens is helping to spur the renewable energy revolution our country and the world need....
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Update: Shh - don't tell anyone - these apartments are green!
Jul 11, 2008
About a week after this post, I received an e-mail from the marketing...





