The Greenwash Brigade - Most Recent

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EcoBroker standards: got transparency?

Oct 21, 2008
Sarah Gardner reported on the EcoBroker Program this afternoon on Marketplace. The program attempts to address two critical issues in combating...
Posted In: EcoBroker, green building, standards

Economic downturn to bring change, not collapse to green sector

Oct 9, 2008
The economy is in bad shape, and green businesses will definitely feel it in the months ahead. But firms that deliver great products at competitive...
Posted In: economic downturn, efficiency, green biz, solar, wind

Response post: renewables can't be stopped

Oct 3, 2008
It looks like Michigan and Washington are closely aligned with their renewable portfolio standards of 10% by 2015 and 15% by 2020, respectively....
Posted In: bailout, renewable energy, Washington

The bailout plan and prospects for renewable energy

Oct 2, 2008
Sustainable thinking often requires the luxury of a long term perspective: If you don't have fuel to prepare the evening's meal, whether the...
Posted In: bailout, Michigan, renewable energy

Portland, OR tops 2008 eco-friendly city rankings

Sep 25, 2008
(Image courtesy of SustainLane) I love the annual SustainLane City Rankings, and the 2008 results came out this week, with Portland, OR at the t...
Posted In: Atlanta, Austin, green cities, Minneapolis, Portland, SustainLane

Just like Wall St., the Earth is overdrawn (two weeks ahead of '07)

Sep 23, 2008
Today is Earth Overshoot Day. I'm not certain about the marketing savvy of this phrase as my immediate association is playing basketball at the...
Posted In: Earth Overshoot Day, ecological debt, Footprint Network, marketing

The case of Trek: Can an ambitious green initiative still be greenwash?

Sep 19, 2008
Yesterday, I got into a bit of a debate with my boyfriend. He was showing me a cool site, 1 World 2 Wheels, a Trek initiative with a goal of...
Posted In: sin of irrelevance, Trek

Even a financial crisis has a green lining

Sep 15, 2008
Wow, Lehman Brothers and Merrill Lynch just fell in the blink of an eye. And other institutions may yet fall in the months ahead....
Posted In: green energy, Lehman Brothers, Merrill Lynch, Oil, solar, wind

RNC: View from the bike lane (Part II)

Sep 3, 2008
Monday, I started out at 9 am to see how the freewheel!n borrow-a-bike-free program was working....
Posted In: bicycles, RNC

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About this collection

Marketplace host Lizzie O'Leary's weekly blog on the world of business and economics.