The Greenwash Brigade - Most Recent

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Monsanto pulls public radio into its greenwash

Jun 26, 2009
American Public Media has been getting flogged recently by some of its listeners, the environmental website Grist, and others online for accepting...
Posted In: greenwash, marketplace, Monsanto, public radio

The 'fighting bull' goes green

Jun 11, 2009
Fuel economy and low emissions aren't what Lamborghini, or "Lambo," owners are typically after. They want (and apparently get) titillating, gut...

Unsafe at any sip: Washington babies lose

May 7, 2009
And for today's jeopardy: Who is the U.S Trade Representative to China and why did he meddle with Maryland's proposed healthy toy bill? What...
Posted In: BPA, Wal-Mart

"Natural" strikes again - and someone calls it out

Apr 23, 2009
Amy Tennery at Slate's "The Big Money" highlights "Green claims that make us see red."...
Posted In: certifications, cleaning products, cosmetics, natural

New report: Greenwash grows in a bad economy

Apr 15, 2009
(Images via Terrachoice) Greenwashing is up an average of 79% since 2007 (a rare expanding economic sector these days). Apparently, companies h...
Posted In: advertising, certifications, sin of worshipping false labels

Nature's Source feels so natural naturally - did I mention natural?

Apr 9, 2009
Ever wonder what "natural" means? S.C. Johnson just released a line of new cleaning products called Natures Source (tm) and in the company's press...
Posted In: cleaning products, natural, S.C. Johnson

Shell to renewables: I don't want to see you anymore. Don't call me, don't text me.

Mar 27, 2009
In a stunning yet not entirely unexpected move, Royal Dutch Shell PLC recently announced it will withdraw its support from any future investment in...
Posted In: renewable energy, Shell

What does climate change denial look like? A pig in a tux.

Mar 18, 2009
Though their mission ironically embraces "sustainable development," the Commercial Real Estate Development Association (NAIOP) is trying to...
Posted In: 2030 Challenge, Architecture 2030, climate change, disinformation, Ed Mazria, green jobs, NAIOP

Clean coal is whatever we say it is!

Mar 9, 2009
The Reality Coalition, spearheaded by the Alliance for Climate Protection, hired the Coen Brothers to produce a peppery retort to clean coal supp...

The magic of marketing

Mar 3, 2009
I was prepping a presentation called "Green or Greenwashing" for the Duluth Energy Design Conference and found this cartoon that makes me smile. ...
Posted In: marketing

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About this collection

Have you ever wondered why you can buy a whole rotisserie-cooked chicken at the grocery store cheaper than a pack of two frozen chicken breasts? Or why hotels give you a mending kit but no toothbrush? What does the YKK mean on all of your zippers? Who invented the foam finger? If you’re like us, you’ve got a lot of questions about the small, simple, brilliant and ubiquitous things in the world of business, and we want to help answer them for you.