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The Greenwash Brigade - Most Commented

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Roadside greenwash reminders from coal country

Jul 9, 2008
Riding through Pennsylvania on my way home from a lovely family wedding a few days ago, I had a glimpse into why greenwash detectors like our blog...
Posted In: coal, standards, watchdogs

Stop belching, Bessie! You're ruining the environment!

Jul 8, 2008
What a riot! How complex is a story about:...
Posted In: cows, methane, Monsanto

Shh - don't tell anyone - these apartments are green!

Jun 9, 2008
Riding home the other night, I saw a big sign: "The First Green Apartments in Minneapolis. move2blue.com"...
Posted In: green building, marketing

FIJI water by the numbers

Jun 6, 2008
Manufactured luxury by the numbers:...
Posted In: bottled water, Fiji, Klean Kanteen, Sigg

Shell gets a greenwash smackdown

May 9, 2008
GreenBiz.com reports that greenwash complaints in the U.K. quadrupled last year....
Posted In: clean coal, ExxonMobil, Shell

Seventh Generation's greenwashing trifecta

May 5, 2008
The Greenwash Brigade responds to Jeffrey Hollender's interview with Marketplace's Sarah Gardner. Check back with the blog throughout the day as...
Posted In: BP, GE, Green standards, Seventh Generation, Toyota

Buying green to avert global warming is like #%*&ing for chastity

Apr 22, 2008
Michael Pollan's latest piece in the New York Times Magazine, "Why Bother?" tells us why we should bother....
Posted In: buying green, gardening, Michael Pollan

It's not just salmon: take a fresh look at our fishing & eating habits

Apr 11, 2008
I was saddened to see today's news that West Coast salmon fishing had to be abruptly halted due to a 93% freefall in the number of spawning fish...
Posted In: energy, fishing, oceans, salmon, sustainability

Does green travel offset emissions.... or just your guilt?

Apr 10, 2008
Travel to an eco-resort abroad and mitigate guilt over the GHG emissions used to get there all at the same time! Ah, the confusing lexicon of...
Posted In: certifications, ecotourism, green travel, sustainable tourism

Greenwashing is a gateway drug

Apr 5, 2008
In Amy Westervelt's recent Sustainable Industries interview with L. Hunter Lovins, Lovins makes the case that greenwashing is good. "Hypocrisy is...
Posted In: architecture, building, GE, Lovins, marketing

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About this collection

Our hand-picked environmental professionals are on the hunt for greenwash as they examine eco-friendly claims by companies, governments and other groups. They ask tough questions about the mainstreaming of green, from the perspectives of people in the trenches who are focused on these issues 24/7