Support Marketplace

The Greenwash Brigade - Most Commented

Pages

Responsible investing for newbies -- share your ideas

Sep 25, 2009
I've been invited to do a short presentation to an investing club on "sustainable stuff and investing." My plan is to define socially responsible...
Posted In: corporate responsibility, CSR, Investing

Can you tell the difference between sustainable lumber and clear cut lumber?

Sep 24, 2009
(numstead, via Flickr) I didn't think so. A coalition of international environmental groups established the "Forest Stewardship Council" (FSC) ...
Posted In: sustainable forestry initiative

Outdated mental models thwart sustainability -- details at 6

Sep 22, 2009
Last week, Andrew Revkin noted the recently released MIT Sloan Management Review/Boston Consulting Group report on the pace and substance of...
Posted In: CSR, sustainability

A business guide to preventing greenwash

Aug 17, 2009
"Understanding and Preventing Greenwash: A Business Guide (opens PDF)" was just published by BSR and Futerra Sustainability Communications. The...
Posted In: environmental marketing claims, FTC, greenwash, greenwashing index, Kmart

Answering your questions: Bottled water vs. soda?

Aug 13, 2009
Thanks to Toni from Winston-Salem NC for writing in to ask why environmental tips focus on reducing the use of bottled water, but don't tend to...
Posted In: bottled water, water use

Horizon Organic to consumers: sewage sludge is good for you!

Jul 22, 2009
Already plagued for falling prices and other woes, the organic food industry is now confronting 800-pound gorilla Dean Food's decision to create a...
Posted In: Dean Foods, Horizon Organics, natural, organic

Is Wal-Mart making my eco-dream come true?

Jul 15, 2009
UPDATE 7/15/09 2:53pm -- Sam Eaton previews Wal-Mart's announcement on Marketplace today....
Posted In: Seventh Generation, sustainability index, Wal-Mart

Talk about strange bedfellows: Dow Chemical & Greenpeace on cap and trade

Jul 14, 2009
We've had Dow Chemical in the Greenwash Brigade's crosshairs in the past, so climate change skeptics chew on this: Greenpeace AND Dow Chemical are...
Posted In: cap and trade, carbon emissions, climate change, Dow, flat earth society, global warming, greenpeace

The "G" in GM is for green?

Jul 13, 2009
The AP reports that General Motors has emerged from bankrupcy ready to "go green."...
Posted In: auto market, General Motors, GM, greenwash

CFL faux pas from an ecological intelligence expert

Jul 7, 2009
I just enjoyed the first 45 minutes of a Minnesota Public Radio call-in show. Daniel Goleman is touting his book, "Ecological Intelligence: How...
Posted In: CFLs, electricity, mercury, misinformation

Pages

 
Support Marketplace

About this collection

Our hand-picked environmental professionals are on the hunt for greenwash as they examine eco-friendly claims by companies, governments and other groups. They ask tough questions about the mainstreaming of green, from the perspectives of people in the trenches who are focused on these issues 24/7